Project Name
How SMS Ninja Transformed Customer Connectivity for a Food Chain in Dubai
Client Overview
As a sustainable business entrepreneur in the food and beverages sector, our client owns a thriving food chain in Dubai. Keeping in touch with loyal customers proved challenging, especially with clients always on the move. They explored various emailing and calling options but found it difficult to maintain consistent communication channels, often getting stuck midway in their marketing and support efforts. Their ultimate goal was to connect with customers, retailers, and business partners through a cost efficient medium to send offers, greetings, and updates.
Challenges
- Covering the Target Audience: Struggling to reach customers with an effective and user-friendly communication channel that ensured broad coverage.
- After-Sale Feedbacks and Reviews: Difficulty in collecting timely feedback and reviews post-purchase to improve services.
- Order Status Notifications: Inability to send real-time updates about order acceptance, preparation, delivery, or cancellations, leading to customer frustration.
Our Solution
To overcome these hurdles, our SMS Ninja team collaborated with the company to streamline their processes. We guided them through the app's key features and demonstrated how to integrate them into daily operations for seamless customer engagement.
- Using SMS Automation: SMS Ninja's automation feature allowed pre-scheduling of messages based on customer responses, which they utilized for sending promotional offers, monthly coupon codes, and personalized greetings to retailers and partners.
- Generating Surveys: With the survey generation tool, we assisted in creating and distributing SMS-based surveys to gather product feedback and understand audience interests, enabling data-driven improvements.
- Sending Regular Messages on Low Cost: SMS Ninja facilitated affordable, everyday messaging for order updates like acceptance, preparation, delivery, and cancellations, ensuring quick and reliable communication without high costs.
Qualitative Results
Before: Limited reach through emails and calls resulted in a 10% customer growth rate annually.
After: The SMS campaign amassed over 13,000 subscribers in just 5 weeks, boosting the growth rate to 25%.
Before: Inconsistent communication led to a 30% interaction rate with missed feedback opportunities.
After: Automated surveys and offers increased the interaction rate to 75%.
Before: Relying on emails and calls consumed 100% of the original communication budget and time.
After: Low-cost SMS automation reduced costs and efforts to 40% of the original.
Empower Your Food Chain with the Ultimate SMS Communication App!
