CLIENT OVERVIEW
Our client is a renowned automotive components manufacturer based in Mexico. With a wide vendor network and complex procurement cycles, the client needed an efficient way to manage communication with vendors. Manual coordination and scattered updates often led to delays, miscommunication, and weak vendor relationships. To ensure timely deliveries and smoother operations, the client was looking for a centralized Salesforce SMS app to automate and streamline vendor messaging.
CHALLENGES
- Inefficient Vendor Updates: Vendors often received delayed updates about purchase orders, causing bottlenecks in the procurement cycle.
- Manual Coordination of Delivery Timelines: Teams relied on phone calls and emails, leading to misaligned schedules.
- Lack of Centralized Messaging System: Communication was fragmented across multiple channels, making it hard to track vendor interactions.
OUR SOLUTION
The manufacturer deployed SMS Ninja, a Salesforce-powered SMS app for manufacturing, to automate vendor communication and bring real-time coordination into their processes.
Key Use Cases Implemented:
- Purchase Order Confirmations via SMS: Automated SMS notifications were sent instantly after order creation, ensuring vendors had clarity on new requirements.
- WhatsApp Updates on Delivery Schedules: Delivery timelines and reschedules were shared via WhatsApp, keeping vendors aligned without manual intervention.
- AI Bot for Order & Payment Status Inquiries: Vendors could interact with an AI-driven bot to check order status, pending payments, and expected timelines reducing dependency on procurement teams.
Qualitative Results
Before: Procurement cycle efficiency at 60%
After: Procurement cycle efficiency at 84%
Before: On-time delivery rate at 55%
After: On-time delivery rate at 74%
Before: Vendor satisfaction level at 50%
After: Vendor satisfaction level at 70%
Optimize Vendor Communication with Salesforce SMS App for Manufacturing!

