Lifetime Refunds
24x7 Lifetime Support
sales@ksolves.com
IN : 1800 121 0218   US : +1 3605514186 

Client Overview

A leading digital loan provider based in Indonesia, this client operates in the fast-paced fintech industry, offering innovative lending solutions. To maintain its competitive edge, the company needed to address inefficiencies in its loan application process, improve KYC compliance, and streamline document collection to boost conversions and customer satisfaction.

Challenges

  • Application Drop-Offs Mid-Process: A significant number of applicants abandoned their loan applications before completion, leading to lost opportunities.
  • Incomplete KYC Submissions: Many customers failed to submit required KYC documents, delaying the approval process.
  • Manual Follow-Ups for Document Collection: The reliance on manual follow-ups for missing documents was time-consuming and inefficient, slowing down loan processing.

Our Solution

To tackle these challenges, the digital loan provider implemented SMS Ninja, leveraging its AI-powered Salesforce SMS app to automate communication and enhance applicant engagement.

  • Loan Application Follow-Ups via WhatsApp: Automated nudges were sent via WhatsApp to guide applicants through the loan application process, prompting them to complete unfinished steps.
  • KYC Reminders through SMS: Timely SMS reminders were dispatched to encourage customers to submit their KYC documents promptly.
  • Status Alerts for Loan Approval & Disbursal: Real-time updates on loan approval and disbursal status were sent via SMS and WhatsApp, keeping applicants informed and engaged.
  • Centralized Engagement Dashboard: The client utilized SMS Ninja’s unified dashboard within Salesforce to monitor application progress, KYC submissions, and loan processing metrics, enabling efficient operations management.

Qualitative Results

Before
After
Increase in Completed Applications

Before: 35% of applications were left incomplete

After: Automated WhatsApp follow-ups pushed completion to 52%

Result: 50% increase in completed applications
Improvement in KYC Submissions

Before: 45% of users failed to complete KYC

After: Personalized SMS reminders raised submission rates to 63%

Result: 40% improvement in KYC completion
Reduction in Loan Processing Time

Before: 100% of the original processing time

After: Reduced to 70% of the original time

Result: 30% faster loan processing

Power Your Fintech Communication with the Best SMS App for Salesforce!

wave-img
img