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Client Overview

A prominent digital learning and coaching brand based in the USA, this client is recognized for its innovative online coaching programs. Operating in the competitive online education sector, the brand needed an effective solution to manage webinar registrations, nurture leads, and improve course completion rates to sustain growth and engagement.

Challenges

  • Drop-offs After Webinar Registrations: Many registrants failed to attend live sessions, leading to missed opportunities for engagement and enrollment.
  • Unattended Leads from Landing Pages: Leads generated through landing pages were not adequately followed up, resulting in lost conversions.
  • Low Course Completion Rates: Learners often dropped out mid-course due to lack of consistent engagement and reminders.

Our Solution

To address these challenges, the brand implemented SMS Ninja, leveraging its AI-powered Salesforce SMS app to automate communication and enhance learner engagement.

  • Webinar Reminders via WhatsApp & Email: Automated reminders were sent to registrants via WhatsApp and email, ensuring timely prompts about upcoming live sessions.
  • Lead Qualification Post Registration: SMS Ninja enabled automated follow-ups to qualify leads immediately after registration, nurturing them toward enrollment.
  • Course Reminder Notifications: Regular SMS and WhatsApp notifications were sent to learners, reminding them of course milestones and encouraging consistent progress.
  • Centralized Engagement Dashboard: The brand utilized a unified dashboard within Salesforce to monitor webinar attendance, lead interactions, and course progress, streamlining operations.

Qualitative Results

Before
After
Attendance in Live Sessions

Before: 40% of registrants attended live sessions

After: Timely WhatsApp and email reminders raised attendance to 60%

Result: 50% boost in webinar participation and engagement
Increase in Enrollments Post-Webinar

Before: 20% of landing page leads converted after webinars

After: 26% automated follow-ups improved conversions

Result: 30% increase in post-webinar enrollments
Improvement in Course Completion & Engagement

Before: 45% of learners completed the course

After: 60% increase in regular reminders via SMS and WhatsApp

Result: 35% rise in learner retention and course completion

Try the Ultimate Salesforce SMS & WhatsApp App for Online Education Now!

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